For the 200 years anniversary of their V.S.O.P. limited edition, Hennessy contacted design and technology legend John Maeda↗
with a challenging brief: how to translate the harmony of the blend of over 60 eaux-de-vie and the story of its making into a unique brand identity? As testament to the enduring expertise of the Hennessy Master Blenders, V.S.O.P. presents a natural balance of strength and smoothness and a complex texture that is hard to describe through words. This is why John decided to make a radical experience: he enlisted a data visualization designer (Accurat's Design Director Giorgia Lupi↗
) and an experimental musician (the guitar hero Kaki King↗
) to create an even bolder blend.