Dataviz, Experience, WebApp, and Mobile App Design
We believe that data visualization shouldn't simplify multitudinous subjects. On the contrary, it's meant to help us navigate the world’s intricacies. With Project Verso, we sought to see if our line of work could help facilitate critical conversations around a topic that’s as broad as it is nuanced and as pressing as it is prickly: diversity in professional settings.
While the project was intended to underscore the importance of transparency, it was crucial to anonymize responses so that participants felt comfortable self-identifying. To accurately represent the group, we would need to design symbology that obscured personal information without removing personhood from the equation. Meanwhile, we were conscious of how conference attendees would interact with the display in highly trafficked areas. Its visual pull should be enough to engage passersby and nudge them to participate in the experiment themselves.