2016 | Google
Interactive, Dataviz, Storytelling, and Experience
In the lead-up to the 2016 election, Google searches for the two major–party candidates were spiking around the world. Google News Lab contacted Accurat to design a data–driven, public–facing web experience that would show how Trends data could be leveraged for reporting. Inspired by the idea of the U.S. President as the "leader of the free world," we built a web experience to show how the rest of the world was searching for Hilary Clinton and Donald Trump.
While we began experiments and prototypes with SVG filters, through trial and error we found that WebGL shaders suited the interactive utility better without compromising cross-device functionality, or browser support.